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Good Energy teases fresh details of digitalised, personalised offering

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Good Energy has offered further glimpses of its newly digitalised and personalised consumer offering, incorporating new devices and more customer control.

Yesterday the utility released its H1 2017 results, confirming a rise in revenues but a slide in profit before tax to £700,000 owing to ongoing restructuring costs.

However the firm also updated shareholders on progress it has made towards its new strategy, now dubbed ‘fit for growth’. Earlier this year Good confirmed that it was shuttering its generation development division to concentrate instead on evolving its customer offering and adopting new technologies, including EV charging infrastructure and battery storage.

Good has invested heavily in a new customer information management system which, despite proving to be the cause of billing issues which have created a drag on cash flow in the first half of the year, will help bring “digital to the forefront” of Good’s business moving forward.

The company teased that the depth of information and personalisation it could be capable of would allow it to inform each customer of the contribution they have made to wider decarbonisation in the UK, while also helping in the release of a “slicker more intuitive user interface” centred around self-serve. 

This is to be released in the forthcoming year, alongside new technologies such as battery storage applications and EV charging technologies.

Both technologies have been on Good’s radar since the turn of the year - much to the interest of direct rival and largest shareholder Ecotricity - with Good now able to report tangible progress in these fields. 

Good confirmed yesterday that it intends to start work on its maiden C&I storage application for one of its business customers as early as November, while its new EV charging solution is slated for release within the next three months.

Further digitalisation will also allow it, the company said, to produce “another layer of solutions” for “even greater segmentations and personalisation” for both consumers and businesses. 

While Good was quick to talk this up however, the company insisted that the infrastructure necessary to enable it was “not yet ready”.

Good could be teasing a wider release of the Selectricity product it developed in collaboration with Open Utility last year. It directly partners consumers with generators, allowing customers to create a bespoke generation portfolio targeting specific technologies or local power producers.

The system is currently limited to business customers, but speaking to Clean Energy News last year former Good director David Brooks revealed that the firm had more ambitious plans for the product in the future, including a possible release for the consumer market.


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