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Lack of awareness a key barrier to EV energy tariff adoption

The survey found a third of EV drivers hadn’t changed energy provider or tariff since purchasing their vehicle. Image: Getty.

The survey found a third of EV drivers hadn’t changed energy provider or tariff since purchasing their vehicle. Image: Getty.

A survey from electric vehicle (EV) and energy tariff price comparison site Love my EV has highlighted the savings of EV tariffs despite a prevailing lack of awareness.

A fifth of EV drivers surveyed weren’t aware of EV-friendly energy tariffs, and the majority of those that had heard of the tariffs weren’t signed up to one. The main reasons for this were not knowing enough about them (24%) or how to compare them to find the best option (20%).

Indeed, a third of EV drivers hadn’t changed energy provider or tariff since purchasing their vehicle. However, Love my EV found that EV drivers could save £92 million a year by switching to a dedicated EV energy tariff.

“There are more and more dedicated EV energy tariffs available, as energy suppliers compete for drivers making the transition away from polluting petrol and diesel engines,” Mat Thomson, co-founder of Love my EV, said.

Even within the last few months, a number of EV tariffs have been launched including OVO Energy's Drive + Anytime tariff, which was rolled out across the country in August following a successful pilot scheme in January.

Other tariffs include Good Energy's Green Driver tariff, which offers two overnight off-peak periods to charge at a cheaper rate, as well as its Zap-Flash tariff, which includes ‘flash’ windows based on periods where Britain is generating an abundance of solar and wind, with drivers then alerted to a four-hour window when charging their vehicle comes at no extra cost.

Suppliers such as EDF, E.ON and ScottishPower have also launched EV tariffs in the past few years.

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