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Pure Planet to launch new fixed tariff as it teases EV tariff

Image: Pure Planet.

Image: Pure Planet.

Digital supplier Pure Planet has launched a new fixed tariff during a turbulent time for smaller suppliers.

BP-backed Pure Planet previously offered a singular variable tariff but is now planning to launch several new tariffs, the first of which is a fixed tariff.

Other tariffs to come include an electric vehicle (EV) tariff and a Smart tariff to interact with solar and battery storage technologies to provide cheaper prices.

The new fixed tariff is to be a 12-month fixed rate and is to go live in June, with existing Pure Planet customers able to switch instantly. Customers who are not currently with Pure Planet are able to sign up this month and will be put onto the plan in early June, the supplier said.

Pure Planet is digital only, with customers only able to contact the company through an app or online. It featured on the Sunday Times’ list of ‘Ones to Watch’ as part of its Tech Track top 100 league table in 2019.

It offers 100% renewable electricity and carbon offset gas and was founded by by the team behind Virgin Mobile.

Small suppliers have been struggling in the past few years, with ten energy suppliers going bust in the 2018/19 financial year. In October 2019, Toto Energy shuttered, followed by GnERGY in March 2020.

Earlier this month, two council-owned suppliers - Bristol Energy and Robin Hood Energy - appointed advisors following financial difficulties.

However, its not only small suppliers facing difficulties. Earlier today (19 May) OVO announced it is making 2,600 employees redundant due to the COVID-19 pandemic driving consumers towards digital services.


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