Smart electric vehicle (EV) charging provider, Easee, has announced the installation of over half a million EV chargers – a figure the company plans to triple by the end of 2023.
The Norwegian-based business has called the UK a “huge growth market” following a number of new UK partnerships, including with EV charging app provider ev.energy and EV chargepoint software company Jumptech.
In the Summer last year Easee made two new senior hires in its UK team – Csilla Heim as the UK country director and Carissa Winters as head of UK marketing – with the aim of expanding its UK EV charging market presence.
Earlier this year Easee also announced sponsorship of the TV programme Fifth Gear Recharged which focuses on electric cars and the future of EVs.
“Our aim is to continue innovating and make EV charging accessible to all. Our team is working to not only meet the requirements of consumers and new regulations but to stay one step ahead when it comes to product innovation. We’re building an eco-system that not only supports, but accelerates electrification, including the development of connected systems that fully utilise the capacity of the grid,” said Heim.
“In Norway, Easee is a household name, and it is our ambition to replicate this in the UK. That’s why the opportunity with Fifth Gear Recharged was a no brainer. It is such a great opportunity to reach new audiences and to sponsor a show that sets out to overcome misconceptions surrounding electric cars and charging. Its values align with our own, and that’s the key to an effective brand partnership.”