UK renewable heating business, Innasol has announced that it is rebranding to Super Power.
The move forms part of a “wider brand refresh” from the Essex-based company. Innasol worked in partnership with M&C Saatchi to develop the new brand which is coupled with a new website.
Innasol claims to be the UK’s leading biomass player and has benefitted from the technology’s strong performance in the domestic-Renewable Heat Incentive which has driven significant take up of biomass across the UK.
Innasol’s CEO, Silvio Spiess said: “Innasol has led the renewable heating industry for a number of years now. We felt that our brand identity should reflect the innovation which runs through every part of our business; from training and the products we use, to our business model and how we motivate our partner network.”
Aneil Bedi, director at M&C Saatchi, explained the thinking behind the new branding: “Innasol is a veritable leader within this burgeoning industry, and as such we were able to be bold in our approach and in our delivery. The outcome is an accurate visual representation of a company which is willing to take risks and lead us into a low-carbon future.”
