The number of households switching to smaller energy suppliers in the UK is on the rise, according to figures published by UK Energy.
The utilities’ trade body has revealed that small suppliers signed up 84,471 electricity accounts in April – a figure which represents a quarter of all switches made in that period.
The popularity of smaller suppliers forms part of a wider trend which has seen the number of households switching suppliers raise steadily. In total there has been 1.2 million switches in 2015, with 335,826 making moves in April.
Commenting on the figures, Lawrence Slade, chief executive of Energy UK, said: “It is great to see hundreds of thousands of households continuing to take advantage of the wide range of deals on offer by switching electricity supplier.”
Energy UK credits the rise in switchers to increased awareness of falling prices, more competition from smaller suppliers and the government’s ‘Power to Switch’ marketing campaign.
Slade concluded: “Once again, we have seen thousands of households switch to smaller suppliers. This is proof that the energy industry is working. We urge people who haven’t switched before to looking around to find the best deals to suit them. There are now more suppliers than ever to choose from.”